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Why Costco could be the real deal.
Fortunately, I've discovered what I think would make a viable gold alternative: shares of Costco (Nasdaq: COST). It has a steadily rising dividend — which happens to be a great way to hedge against inflation — and a business model that sets it apart in tough economic times.
The background
In a nutshell, I believe Costco has the strength to thrive in recessionary times, and owning the stock should give investors the same feeling of safety that many get from owning gold.