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Costco Package Design - Kirkland Signature

2 comments.

I would like to pay respect, and give salute to the designer who created this classic Costco design.  We don't think much of it in our everyday lives.   But, I would be upset if they take away this design.

My experience with Costco will not be the same without these red boxes.  I love those flash and lightning effects.

Look at the design on Energy Shot.  The design reminds me of brain wave, muscle tissue, surge of power, etc.  The design actually represents what Energy Shot is about.  It sold me.  It made me want to buy a box.

Design is folksy (not snotty), effective, tells story, catches eyes, and it feels like this is how it's supposed to be.  This is a great design.

I also like the check marked list. 

Thank you designer, whoever you are.

Costco Fabric Softner

Costco Product Box Design

Comments

Comment: 

Yes, same here, these box designs made me cringe. Yet only the fabric softer package has changed of these two.

By Joanna (not verified)

Comment: 

As a box designer, I don't see this as good design. The fact that the form factor and color scheme is the same for two drastically different products makes both products feel really generic. These two products lack individual identity, but do maintain the overall Kirkland Signature brand identity. This is for better or worse, as I find that overall product line to be hard on the eyes.

By guest (not verified)

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